To increase and sustain the living standards of people by providing them with essential products and services of global quality at affordable prices. To exceed customers' expectations through innovation and harnessing technology.
To be one of the internationally respected and professionally managed companies.
We are conscious of our responsibilities creation for partners, commitment to excellence
We have respect for and confidence in each of our stake-holders, namely, shareholders, employees, customers, suppliers, bankers, financiers and others. We believe that mutual trust is the foundation upon which everything else rests on.